COMPASS 34
Compass 34 – Your strategic co‑founder
Software that organizes your most critical thinking.
Weekly, monthly, quarterly.
So your decisions stay aligned, lucid, shared.
Get notified when we launch
Identify weekly your startup's top 3 strategic priorities in 10 minutes, automatically
Stop wasting time on the wrong things. Get AI-powered strategic clarity that keeps your team aligned and moving fast.
10-Minute Strategic Clarity
Answer smart questions across 9 key business axes. Our AI instantly identifies your biggest opportunities and blind spots.
AI-Powered Insights
Get personalized recommendations from 1200+ proven strategies, automatically tailored to your startup's stage and context.
Instant Alignment
Auto-generated founder reports and meeting agendas keep your team focused on what actually moves the needle.
Stop flying your startup by instinct
Most startups lose their strategic edge after launch. Here's why that's dangerous.
Lost Focus
After launch, thinking time quietly disappears.
Misaligned Teams
Co‑founder meetings are often improvised.
Blind Spots Grow
Beliefs go untested. Assumptions become dangerous.
Decision Paralysis
It's hard to know what to do and how to prioritize.
💡 Structure strategy like you structure product
With regularity. With method. With transparency.
AI-Powered Insights with Compass
Compass uses AI to analyze your responses to growth questions and comments, matching them against our database of 1,200+ proven recommendations to deliver your top 3 highest-impact actions each week.
How It Works
Our AI processes your answers, scores, and comments, then cross-references this data with our comprehensive recommendations database to identify the most relevant growth opportunities for your specific situation.
Example AI-Generated Insights:
Activation Optimization
AI Recommendation:
Optimize Time-to-Second Action (activation bottleneck) → Measure delay between core action and next best action; target: < 2 min.
Strategic Focus
AI Recommendation:
Choose three filtering criteria: Product roadmap, geographic zone, precise ICP → Focus efforts on clear trio (e.g., "automation feature," "California & New York" "B2B SaaS < 50 employees").
Customer Intelligence
AI Recommendation:
Contact 10 disengaged customers for raw verbatim → Call accounts inactive 30+ days and document frustrations word-for-word.
Result: Get personalized, data-driven priorities instead of generic advice.
Where does Compass 34 come from?
Compass 34 didn't come out of nowhere.
It's the synthesis of 10 years of coaching, a book, and 300+ transformed startups.
Startup Unlocked
The book that sets the foundation: how a startup truly progresses without getting lost.
The Compass 34 bootcamp
A radical experience by 34 Elements, helping founders ask the right strategic questions.
300+ startups have been through it. Result? Clarity. Priorities. Impact.
A simple routine to never fly blind again
Connect
Compass 34 automatically captures your key context and product signals
A single URL is enough
Diagnose
Five questions per axis: you score and comment
9 axes weekly, monthly, quarterly depending on your stage. 10 minutes to complete.
Act
AI extracts 3–5 truly critical recommendations from 1200+
Compass 34 scans each axis and detects urgencies by stage and score
Align
Auto‑generated founder report and agenda each week
Strength/weakness summary + agenda sent to each co‑founder before the meeting
📊 A single view shows strengths and blind spots.
See how piloting becomes simple
An intuitive interface that turns strategic thinking into actionable insights
📊 Main dashboard: organize and track ongoing diagnostics by cadence
Product × Strategy
The key growth dance
Successful startups make product and strategy dance together
Idea
Code shapes the concept.
Validation
Strategy corrects market reality.
Experimentation
Fast tests; strategy leads, product follows.
Traction
Model is clear; product becomes the engine again.
Scale
Strategy and product complete each other.
Built for demanding founders
Startups from pre‑product to strong traction
Founders coming out of a bootcamp (Compass, Y Combinator, etc.)
Co‑founders who want structured weeklys
Incubators and funds who want clear portfolio tracking
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Make every week an aligned decision, not an improvisation.
Get notified when we launch
Identify your quick wins in 15 minutes